Holler is an online arts and culture forum for the creative community of Western North Carolina. Spearheaded by Asheville-based arts organizations, Revolve and The MAP, issues are shaped by members of an editorial board in collaboration with the community. The word—holler—is ‘to cry out, as to attract attention.’ The logo design represents the sound of a call resonating outwards. I chose Franklin Gothic Medium for its tone and legibility, and in reference to its traditional use for display and headlines in newspapers and editorial print.
Typeface used: Franklin Gothic Medium