Holler, Logo, 2017
Logo design for arts & culture forum, Holler, based in Asheville, NC. The word “holler” means “to cry out,” as to attract attention. The logo design represents the sound of a call resonating outwards. I chose Franklin Gothic Medium because of its tone, its legibility, and its traditional use for displays and headlines in newspapers and editorial print.
(Client) Revolve / Media Arts Project
Winner, Award of Excellence, Typography Annual, Communication Arts Magazine, 2018