project
Holler Logo
Logo design for arts & culture forum, Holler, based in Asheville, NC. The word “holler” means “to cry out,” as to attract attention. The logo design represents the sound of a call resonating outwards. I chose Franklin Gothic Medium because of its tone, its legibility, and its traditional use for displays and headlines in newspapers and editorial print.

credits
(Design Concept, Graphic Design) Rachele Riley
(Client) Revolve / Media Arts Project

award
Winner, Award of Excellence, Typography Annual, Communication Arts Magazine, 2018

→ www.commarts.com/project/25719/holler-logo